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Embrace the Power of Viva Magenta: A Guide to Styling Pantone's Colour of the Year




Pantone, the authority on colour have this year (2023) shared the vibrant and empowering shade of Viva Magenta as the Colour of the Year. Described as "powerful and empowering, encouraging the freedom of self-expression and experimentation," this hue is not just a passing trend but a statement of the times.


If you're not sure whether you can wear this colour - see how I help you determine your colour palette HERE


While wearing a bold colour like Viva Magenta might seem a bit daunting there are plenty of ways to incorporate it into your wardrobe without feeling overwhelmed. Instead of going head-to-toe, consider using it as an accent colour, adding pops of it through accessories like scarves, bags, or jewellery. This approach allows you to dip your toes into the trend without committing to it top to toe.


Pairing Viva Magenta with classic neutrals like navy, black, or white is a foolproof way to make a stylish statement. Whether it's a magenta scarf against a crisp white shirt or a bold bag paired with a sleek black outfit, this colour can add an unexpected twist to any look.


If this colour is outside your colour palette, remember that there are variations that suit you better. Look for paler shades if you prefer softer tones or deeper hues like burgundy for a more dramatic effect. Experimenting with different shades allows you to find what works best for you and your personal style.


For those with a cool skin tone, such as summers or winters, Viva Magenta is especially flattering. Its blend of blue and red undertones complements cooler complexions beautifully, adding a rosy glow to the skin.


When it comes to styling, don't be afraid to mix and match Viva Magenta with other colours. For a fun and unexpected look, pair it with denim for a casual yet chic vibe. 


Ultimately, fashion is all about self-expression and experimentation. 


Whether you're fully embracing the Viva Magenta trend or just dipping your toes into it, the most important thing is to have fun and feel confident in what you're wearing. 


The column of colour is a great way to help Petite women look taller - read my article here


So go ahead, add a splash of magenta to your wardrobe, and let your style shine bright!



Chris x


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