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The Power of Colours: Dressing for Success in the Workplace





In a recent networking group talk, I highlighted the significance of how we present ourselves at work and the pivotal role it plays in forming initial impressions. It's fascinating to note that 55% of these impressions are based on our appearance and physiology, while only 7% rests on what we actually say. This shows the importance of making deliberate choices about our clothing, whether we're employers, employees, or interview candidates.

( Read my blog on why a stylist can help HERE )


Colour, in particular, holds immense sway over how we're perceived. Take red, for example—it can convey aggression, making it apt for tough conversations. However, there is no need to wear all-red from top to toe; even a subtle touch like a red accessory can be enough. Conversely, blue gives a sense of calmness and professionalism, and trustworthiness.


Just as businesses meticulously select brand colours to convey specific messages, individuals should similarly consider the colours they wear to work. By aligning our attire with colours that complement us, we not only enhance our own confidence but also influence how others perceive us—both in professional settings and beyond. (read this blog on how I determine the colours that flatter you the most )


It's crucial to remember the adage: "Dress for the job you want, not the one you have." This mindset shift can significantly impact our career trajectory, projecting an image of aspiration and capability.


If you're interested in delving deeper into the psychology of colours and how to harness their power to your advantage, feel free to reach out. 


Whether it's crafting the perfect interview outfit or elevating your professional image, I'm here to help you present the best version of yourself. Let's start the journey toward dressing for success together.


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